現在，大多數人對宣傳單都不陌生，并且隨著(zhù)消費者審美的提高，單頁(yè)的形式與內容也有了更多突破?？墒?，看似簡(jiǎn)單的宣傳單頁(yè)，為什么還會(huì )出現設計或印刷問(wèn)題引起客戶(hù)不滿(mǎn)呢？也許問(wèn)題出在以下5項細節上！接下來(lái)濟南宣傳單頁(yè)印刷廠(chǎng)家為您講解：

Nowadays, most people are familiar with leaflets, and with the improvement of consumer aesthetics, the form and content of single pages have also made more breakthroughs. However, why would the design or printing problems of seemingly simple leaflets cause customer dissatisfaction? Perhaps the problem lies in the following five details! Next, Jinan leaflet printing factory will explain to you:

【一】信息弄錯了

【1】 Wrong information

宣傳單重要的就是跟消費者傳遞某種信息，幫助商家在消費者心里樹(shù)立某種形象。如果在設計中，將這些信息給忽略或者弄錯，應該是大的問(wèn)題。因此，在重要信息，如：聯(lián)系方式，聯(lián)系地址等的準確性上要予以檢查，及時(shí)更正。除此之外，還要保證信息傳達中不會(huì )引起歧義。

The important thing of the leaflet is to convey some information to consumers and help businesses establish a certain image in consumers' hearts. If these information are ignored or mistaken in the design, it should be a big problem. Therefore, the accuracy of important information, such as contact information and contact address, should be checked and corrected in time. In addition, it is also necessary to ensure that there is no ambiguity in the information transmission.

【二】出血忘記了

【2】 Bleeding forgotten

宣傳單在設計的時(shí)候要預留出血，也是為了防止在成品完成切割以后丟失有效內容，影響裁剪程序所做的準備。關(guān)于這一點(diǎn)，在初設計的時(shí)候就應該嚴加強調。但在實(shí)踐中，依然會(huì )有不少這樣的問(wèn)題出現。

When designing the leaflet, bleeding should be reserved, which is also to prevent the loss of effective content after the finished product is cut, affecting the preparation of the cutting process. This point should be emphasized in the initial design. But in practice, there are still many such problems.

【三】文字大意了

【3】 The text is careless

在設計單頁(yè)的時(shí)候，有一些人會(huì )將全部注意力放在色彩的整體搭配，以及的排版上面，只注重“大局”，往往忽略細節。這也是為什么很多人拿到的單頁(yè)以后發(fā)現錯別字連篇，甚很多文案內容語(yǔ)句都不通的原因。一般來(lái)說(shuō)，這樣的問(wèn)題，是對“校對”環(huán)節的不夠重視所導致。

When designing a single page, some people will pay all their attention to the overall color matching and layout, only focusing on the "overall situation", often ignoring the details. This is also why many people find many wrong words in the single page after they get it, and even many sentences in the copy are not clear. Generally speaking, such problems are caused by insufficient attention to "proofreading".

【四】制版錯誤了

【4】 The plate-making error

這還是體現了一個(gè)不仔細的問(wèn)題。有時(shí)候客戶(hù)和設計人員溝通是足夠的，在設計上也達成了一致。但到印刷的環(huán)節上，還會(huì )出現制版錯誤，導致成品跟設計有較大的出入。所以，在印刷之前，相關(guān)人員一定要再三溝通確定細節，避免不要的損失。

This still reflects a careless problem. Sometimes it is enough for customers and designers to communicate and reach an agreement on design. However, when it comes to printing, there will also be plate-making errors, resulting in a large discrepancy between the finished product and the design. Therefore, before printing, the relevant personnel must repeatedly communicate and determine the details to avoid unnecessary losses.

【五】印刷色差了

【5】 The printing color is poor

出現印刷色彩問(wèn)題的原因很多。例如，使用的耗材批次不同導致存在品質(zhì)差異；所選擇的油墨染料與紙張的搭配不當；或是油墨本身質(zhì)量差，附著(zhù)力不強等。

There are many reasons for printing color problems. For example, different batches of consumables used lead to quality differences; The selected ink dye is improperly matched with the paper; Or the ink itself is poor in quality and adhesion.

如果發(fā)生這樣的問(wèn)題，客戶(hù)很難對設計的宣傳單頁(yè)買(mǎi)單，甚會(huì )損失店鋪的美譽(yù)度。所以，針對這一點(diǎn)，一方面，在選購相關(guān)廣告材料時(shí)一定要檢查清楚，另一方面，要事先和客戶(hù)溝通清楚相關(guān)的選材細節。更多相關(guān)內容就來(lái)我們網(wǎng)站http://www.tyfq.com.cn咨詢(xún)吧！

If such a problem occurs, it is difficult for customers to pay for the designed leaflet, or even lose the reputation of the store. Therefore, in view of this point, on the one hand, it is necessary to check clearly when purchasing relevant advertising materials, and on the other hand, it is necessary to communicate clearly with the customer in advance about the details of the material selection. Come to our website for more relevant content http://www.tyfq.com.cn Ask!